Consumerism is the aliment of the 21st Century and advertising that makes us feel inadequate constantly bombards us if we don’t have the latest gadget or the best clothes or the fastest car. The advertising “world” spends $200 Billion dollars a year seducing us to buying various products so that we develop brand loyalty and remain addicted to buying.
As a Psychologist I treat addictions of all types and spending beyond one’s means is one of the ailment that brings people into treatment at our Healthy Within Brain Institute. A dysregulated brain is bound to be impulsive, thrill seeking and anxious.
In popular media we will often have jokes about “retail therapy” where one truly does get a dopamine fix when they go shopping when depressed.
Even though a person may be aware that they don’t have the money to pay for a particular item, they will still shop because they are going for the ‘fix” just as the cocaine addict would go for cocaine even though they know it creates huge problems for them.
Dopamine is also known as the “craving molecule”
Here are some signs of a shopping addiction:
Here are some thoughts that exist when one is so distorted in their thinking that they are contemplating suicide:
DEPRESSION LEADS TO DISTORTED THINKING
Recent studies have shown how suicide rates are increasing among the middle aged. The following article points to some reasons why:
The baby boomer generation is the one that has been affected the most by the economic downturn since they were close to retiring and had most of their money in stocks, bonds and funds. The were hit the hardest economically and since many of them were nearing retirement age, the effect was very powerful on them.
Our experience with the very successful treatment of depression utilizing Neurofeedback actually helps in a more globally because when one has depression, chances are they have tried a number of ways to resolve the depression. With each successive attempt at trying “empty fixes” the problem worsens and thereby puts the person at higher risk for a successful suicide. An additional component of debting is impulsivity and Neurofeedback plus psychotherapy help the person use much more of their thinking brain versus the emotional brain.
Neurofeedback is a completely drug free non-invasive treatment modality that assists the person in a complete reset of their brain regulation. Medications often have side effects that are unwelcome and compliance with medication is low.